Web Analytics & Performance Dashboard: GA4, BigQuery & Data Studio

A comprehensive, near real-time analytics overview for alexisgomel.com. Powered by modern data engineering tools to monitor traffic, user behavior, and Core Web Vitals performance.

Navigate between pages to explore the General Overview, Traffic Breakdown, Core Web Vitals Performance, and SEO Insights.

Project Overview

This dashboard serves as a public preview of my personal analytics suite. It leverages raw event data to visualize user journey and engagement with granularity not available in standard reports.

  • Near Real-Time Data: Updates every 4 hours via BigQuery.
  • Performance Monitoring: automated daily tests via Cloud Functions & PageSpeed API.
  • SEO & Search Console: Integration with Google Search Console for organic search performance.
  • Custom Tracking: Events captured via Google Tag Manager with custom data layers.
  • Advanced Visuals: Features Custom Visuals like Tree Hierarchy and Custom KPI for enhanced reporting.

Tech Stack

Google Analytics 4 BigQuery Data Studio Google Tag Manager SQL D3.js & DSCC PageSpeed API Google Search Console Cloud Functions